SEO stands for Search Engine Optimization, which is the practice of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic traffic to a website by improving its relevance and authority in search engines.
SEO involves a variety of techniques, such as keyword research, on-page optimization, content creation, link building, and technical optimization. Keyword research involves identifying the keywords and phrases that people use to search for information related to a particular topic or industry. On-page optimization involves optimizing the content and structure of a website to make it more search engine friendly. Content creation involves creating valuable, high-quality content that is optimized for search engines and appeals to the target audience. Link building involves acquiring high-quality backlinks from other websites to improve the authority and credibility of a website. Technical optimization involves optimizing the technical aspects of a website, such as site speed, mobile responsiveness, and security